Does a guy by the name of Andrew Mason ring a bell? It should. And that's because I'll bet he's in your email box right now. Prove it.
OK, no problem. Surely you've heard of a company called Groupon, right? And well, Andrew Mason is the chap who started Groupon. So if you ever signed up to receive Groupon's emails then Andrew Mason is sitting in your email box right now.
Read also: Two powerful ways to get traffic to your blog
My point?
The other day a client asked me if they should run a Groupon?
My response what this:
I don't like Groupon. And here's why: You can't control who receives your offer. And that's the part that is the most important element to a successful marketing campaign. So if you can't control who receives your offer then you have no control over the kind of fish you attract to your business."
Look:
If I'm going to run a heavy discount (like a Groupon) then I want control over who gets it.
This is where a good list broker can help. He or she can tell you which list to mail to so you attract the best prospects to your business.
Otherwise... If you shotgun your offer to everybody with a pulse... like Groupon does... then you are sure to get plenty of "hit and run" customers who grab your delicious deal... and then... vanish into the night like the
Headless Horseman.
I'm not for... or... against Groupon. It's just that in my case (and for most of my clients) running heavy discount offers to everybody and their brother is not a good idea.
Why?
For a couple of reasons: Frist, it kills margin. Second, the offer gets in the hands of the wrong audience (which I've already said). And third, it erodes the quality the product or service that's for sale.
And one last thing:
If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.
So ask yourself this:
Where can you turn for more good ideas like what you just read in this article?
In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called 'business expert'.
Remember: Saying is one thing. Doing is another.
And most of these "talking heads" have never run their own successful small business.
So anyways, if you like my style then read my author's box below.
Wesley Murph - About the Author:
Wesley Murph is the author of "The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!" which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. And even though he rarely accepts new clients, you can get more tips like the one you just read by going to...
http://www.TheMarketingManiac.net
thank you for visiting you are the best
please drop your coments
OK, no problem. Surely you've heard of a company called Groupon, right? And well, Andrew Mason is the chap who started Groupon. So if you ever signed up to receive Groupon's emails then Andrew Mason is sitting in your email box right now.
Read also: Two powerful ways to get traffic to your blog
My point?
The other day a client asked me if they should run a Groupon?
My response what this:
I don't like Groupon. And here's why: You can't control who receives your offer. And that's the part that is the most important element to a successful marketing campaign. So if you can't control who receives your offer then you have no control over the kind of fish you attract to your business."
Look:
If I'm going to run a heavy discount (like a Groupon) then I want control over who gets it.
This is where a good list broker can help. He or she can tell you which list to mail to so you attract the best prospects to your business.
Otherwise... If you shotgun your offer to everybody with a pulse... like Groupon does... then you are sure to get plenty of "hit and run" customers who grab your delicious deal... and then... vanish into the night like the
Headless Horseman.
I'm not for... or... against Groupon. It's just that in my case (and for most of my clients) running heavy discount offers to everybody and their brother is not a good idea.
Why?
For a couple of reasons: Frist, it kills margin. Second, the offer gets in the hands of the wrong audience (which I've already said). And third, it erodes the quality the product or service that's for sale.
And one last thing:
If you are serious about growing your business, then more than likely all you need is a few more good ideas like the one in this article.
So ask yourself this:
Where can you turn for more good ideas like what you just read in this article?
In my humble opinion, you have to be careful where you look for good ideas because just about everybody and their brother claims to be a so-called 'business expert'.
Remember: Saying is one thing. Doing is another.
And most of these "talking heads" have never run their own successful small business.
So anyways, if you like my style then read my author's box below.
Wesley Murph - About the Author:
Wesley Murph is the author of "The Little Black Book of Small Business Marketing Secrets: 10 Proven Ways to Add New Customers, Repeat Sales and Referrals to Any Small Business!" which includes a campaign he wrote for a client that pulled a whopping 35.7% response to an ice-cold list. And even though he rarely accepts new clients, you can get more tips like the one you just read by going to...
http://www.TheMarketingManiac.net
thank you for visiting you are the best
please drop your coments
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